I'm posting this to a more general forum as it applies to web based application in Perl and PHP and Java!

On training courses, I always remind trainees that the "customer is King" and your first thoughts on a site that sells your product on the web mucst be to make it friendly to the customer.   I remind people that folks will just walk away from a site if they can't find what they're looking for and make a bit of a joke as to how it's different in real life ....

Or so I thought, until I read .....

Quote:

I have a six month old baby, who is of the typical male variety - hates shopping!  Therefore, my goal is to get in and out as quickly as possible.  Not to spend an extra 10 minutes to trying and find where they've hidden the spices this week.   Once I was so frustrated at not being able to find a product, that I left a full cart of groceries in the isle and went elsewhere.

Ah - there's nothing new in this world after all  

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